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Reports emerged after one of the star's fans Tweeted under @LanaDelReyWorld: "NEWS: After being the face of H&M and Jaguar, @LanaDelRey is now officially the face of the clothes label, #Versace. Photos will follow!"
The musician currently fronts H&M's autumn/winter 2012-2013 campaign and has been a brand ambassador for Mulberry, performing at numerous parties. In February, the label launched a bag named after the US star.
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