The showcase is set to follow their annual runway show at New York Fashion Week on September 7. For British-born designers David Neville and Marcus Wainwright, the decision to show at LFW after spending over a decade in New York, will be like returning home.
"We are thrilled to finally open a store in London. It's exciting to present a collection for the first time in our hometown and for it to take place in our own store feels really special," says Neville. "Showing during LFW will further strengthen our presence in Europe and, of course, it's lovely to be able to filter it directly to customers in the UK who have supported Rag & Bone since the beginning."
"Rag & Bone's presentation is a fantastic addition to the London Fashion Week schedule. It will be a great opportunity for our guests to view their full collection and celebrate the launch of their first UK store," added Caroline Rush at the British Fashion Council.
The Rag & Bone LFW presentation is scheduled for September 16 and will be by invitation only.
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